Business : When your body speaks louder than you

First impressions. Everyone knows how important they are, and it is often said that you never get a second chance to make a first impression. In fact, within the first 15 seconds of meeting someone new, they have formed a lasting impression of you. Have you ever stopped to consider what created that impression, and how you can influence it in your favour?

Three little words: non verbal communication. Body language. It's the way you present yourself, shake hands, make eye contact and listen. And more. There are broadly two kinds of body language: conscious and unconscious. The former includes the gestures you make for emphasis or illustration, while the latter includes your facial expressions when listening, your posture, how close to the other person you sit or stand, and even your appearance.

Cultural etiquette differs from country to country, but you should make yourself aware of how you come across. Because, even when you speak it ain't what you say, it's the way that you say it.

Is it important to learn body language? Only if you want to be successful in doing business with other cultures. Non verbal communication plays a much bigger part in other cultures than in Britain. Give out the wrong signals, or misunderstand the signals you receive, and you'll be forever wondering why those deals got away from you.

There are some general protocols that apply in most countries, but why not start with the ones that apply to you. Remember, you are the message. When you make yourself aware of how you come across, you will make a more powerful first impression.

Use a camcorder. Video yourself in conversation and making a speech or presentation. Get feedback from an expert in communication skills, and change the signals that let you down. It's worth making the effort.